Recently we launched a campaign on creating flexible work options here at Novo Nordisk. And we’re really proud of that fact. But when I tell HR colleagues from other companies about this, they look at me a bit perplexed. It's true that this approach isn’t "new" and was a very "hot" trend in the early 2000s. Now we’ve seen companies like Yahoo, Best Buy, IBM, Reddit and others pull back from offering work flexibility to their employees. Does that mean we’re at the wrong end of this trend? More importantly, why do we think we need to focus on this?