0112-00007221-1 February 2012
Blueprint for Change
Blueprint for Change is a program designed to measure the link between Novo Nordisk’s Triple Bottom Line and the value it helps create for both society and the company. The program consists of a series of reports designed to demonstrate this link using real examples of how Novo Nordisk does business. The report "Creating shared value through socially responsible initiatives in the United States" describes how programs, prevention and education, as well as employee volunteerism, help improve the health of our communities while strengthening the Novo Nordisk business.