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About World Diabetes Day

The day was first introduced in 1991 to raise awareness about diabetes: its causes, its prevention and the devastating effects it has on human lives and healthcare systems worldwide.


World Diabetes Day is November 14 – the birthday of Frederick Banting, whose work with Charles Best led to the discovery of insulin in 1921. 

The blue circle is the international symbol for diabetes. It was created in 2006 to support a campaign for a United Nations Resolution of Diabetes as a response to the growing global diabetes pandemic. The circle symbolizes positivity, unity and strength and the blue reflects the color of the sky and the flag of the United Nations.

Every World Diabetes Day, Novo Nordisk partners with the International Diabetes Federation (IDF) to unite people with diabetes, employees, partners and the general public with a call to change diabetes.

Read more about the World Diabetes Day campaign by the International Diabetes Federation


Hip-hop legend Rev Run and his wife Justine Simmons

It's time to act

Ask.Screen.Know.® is a national education program that challenges Americans to find out about their risk of type 2 diabetes and raise awareness for early screening.

Take the diabetes risk factor assessment

Meet Rev Run and Justine
Novo Nordisk Ambassadors



Our Perspectives

Perspectives is a place to find different points of view from Novo Nordisk and the communities we serve.

Explore stories by people who knew it was their time to act

Subscribe to Perspectives

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Know Diabetes by Heart

People with type 2 diabetes are two times more likely to develop heart disease than those without diabetes, yet most aren’t aware of their risk.

Visit KnowDiabetesByHeart.org to learn more about the relationship between type 2 diabetes and cardiovascular disease.


Cities Changing Diabetes

See what Houston is doing in the fight against urban diabetes.

Learn more


Anthony Anderson
Get Real About Diabetes

It's time to get serious about managing your diabetes. 

Make it happen today